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Abstract
Past phases of a company's growth inevitably collect and foster a range of hidden assets. Typically undervalued or discounted, these assets often become the epicenter of a new wave of growth, either as an entirely new business or as a way to redefine the center of gravity of the old core business. By dissecting real life examples, this chapter discusses the possibilities of strategic change inherent in these unexploited assets and how to decide if exploring them is the right choice for your company. This chapter is excerpted from ‘Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth'.
Chapter from: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth"
Published by:
Harvard Business Publishing
Length: 28 pages
About
Abstract
Past phases of a company's growth inevitably collect and foster a range of hidden assets. Typically undervalued or discounted, these assets often become the epicenter of a new wave of growth, either as an entirely new business or as a way to redefine the center of gravity of the old core business. By dissecting real life examples, this chapter discusses the possibilities of strategic change inherent in these unexploited assets and how to decide if exploring them is the right choice for your company. This chapter is excerpted from ‘Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth'.
Related
Chapter from: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth"
Published by:
Harvard Business Publishing
Length: 28 pages