Renault and Nissan: A Marriage of Reason

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Prize winner

Case

Reference no. 301-050-1

Subject category: Strategy and General Management

Authors: Philippe Lasserre; Anne-Claire Flament; Sumie Fujimura; Pierre Nilles

Published by: INSEAD

Originally published in: 2001

Version: 07.2015

Revision date: 29-Jan-2016

Length: 17 pages

Data source: Published sources

Topics: Strategic alliances; Acquisitions; Integrating acquisitions; Asian business; Japan; Global strategies

Share a link: https://casecent.re/p/8294

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Abstract

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

Location:

Japan

Industry:

Automotive

Size:

USD121 billion

Other setting(s):

1999-2000

About

Abstract

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.