Renault and Nissan: A Marriage of Reason

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Case

Reference no. 301-050-1

Subject category: Strategy and General Management

Authors: Philippe Lasserre (INSEAD); Anne-Claire Flament (INSEAD); Sumie Fujimura (INSEAD); Pierre Nilles (INSEAD)

Published by: INSEAD

Originally published in: 2001

Version: 04/2024

Revision date: 2-May-2024

Length: 21 pages

Data source: Published sources

Topics: Strategic alliances; Acquisitions; Integrating acquisitions; Asian business; Japan; Global strategies.

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Abstract

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

Time period

The events covered by this case took place in 1999-2000.

Geographical setting

Region:

Asia

About

Abstract

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.