Spanish language
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 15 pages
Data source: Published sources
Abstract
This is a Spanish version. Yellow Tail, an Australian wine brand became a top seller over a short span of just five years in the competitive US wine market. With an innovative label and competitive pricing, Yellow Tail created a niche of its own in the market. The case provides a background note on the US and the Australian wine markets and the strategy that Yellow Tail adopted to reach its present status in the wine market.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources
About
Abstract
This is a Spanish version. Yellow Tail, an Australian wine brand became a top seller over a short span of just five years in the competitive US wine market. With an innovative label and competitive pricing, Yellow Tail created a niche of its own in the market. The case provides a background note on the US and the Australian wine markets and the strategy that Yellow Tail adopted to reach its present status in the wine market.
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources