Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 29-Jan-2016
Length: 19 pages
Data source: Published sources
Share a link:
https://casecent.re/p/8303
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 29-Jan-2016
Length: 10 pages
Data source: Published sources
About
Abstract
The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.
Settings
Related
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 29-Jan-2016
Length: 10 pages
Data source: Published sources