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Case
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Reference no. E284
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2008
Version: 14 April 2008
Length: 17 pages
Data source: Field research

Abstract

Pete Flint and Sami Inkinen, co-founders of RealWide.com, a real estate search web site, met for lunch at the Fish Market restaurant in San Mateo, California to discuss the coming week. It was 21 September 2005, and they planned to have their website go live within a week. Although both felt proud of what they had accomplished over the last year, this was certainly not the time for nostalgia or back-patting. A number of critical pre-launch issues would likely consume this morning's discussion. In particular, they had yet to finalize the details of their first major financing and decide on a national or local (ie, Bay Area) focus. Additionally, certain real estate listing websites were threatening to block their search crawlers; some of their advisors were urging them to focus more on strategic issues and less on tactical execution details; and then there was the matter of the name - did RealWide truly represent their company? As they sat down, they both wondered, what would the coming week bring?

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Abstract

Pete Flint and Sami Inkinen, co-founders of RealWide.com, a real estate search web site, met for lunch at the Fish Market restaurant in San Mateo, California to discuss the coming week. It was 21 September 2005, and they planned to have their website go live within a week. Although both felt proud of what they had accomplished over the last year, this was certainly not the time for nostalgia or back-patting. A number of critical pre-launch issues would likely consume this morning's discussion. In particular, they had yet to finalize the details of their first major financing and decide on a national or local (ie, Bay Area) focus. Additionally, certain real estate listing websites were threatening to block their search crawlers; some of their advisors were urging them to focus more on strategic issues and less on tactical execution details; and then there was the matter of the name - did RealWide truly represent their company? As they sat down, they both wondered, what would the coming week bring?

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