Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 03.09.2008
Revision date: 29-Sep-2011
Length: 12 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
This is the second part of a case series dealing with the distribution of FMCG (fast moving consumer goods) to low income areas (slums) in Kenya. It describes the successful launch of KasKazi Network - a revolutionary concept of distribution by bicycle to the 'bottom of the pyramid'. It reveals how Wanjohi dealt with the key stakeholders (FMCG manufacturers, wholesalers, and retailers) as well as operational issues and HR policies. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 03.09.2008
Length: 16 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 03.09.2008
Revision date: 29-Sep-2011
Length: 12 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 03.09.2008
Revision date: 29-Sep-2011
Length: 1 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 20 minutes
Data source: Field research
Notes: We recommend that you view the preview copy before purchasing this video. File size 1.56GB. Click for more information.
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Abstract
This is the second part of a case series dealing with the distribution of FMCG (fast moving consumer goods) to low income areas (slums) in Kenya. It describes the successful launch of KasKazi Network - a revolutionary concept of distribution by bicycle to the 'bottom of the pyramid'. It reveals how Wanjohi dealt with the key stakeholders (FMCG manufacturers, wholesalers, and retailers) as well as operational issues and HR policies. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 03.09.2008
Length: 16 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 03.09.2008
Revision date: 29-Sep-2011
Length: 12 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 03.09.2008
Revision date: 29-Sep-2011
Length: 1 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 20 minutes
Data source: Field research
Notes: We recommend that you view the preview copy before purchasing this video. File size 1.56GB. Click for more information.