Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 03.09.2008
Revision date: 29-Sep-2011
Length: 1 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

This is the third and last part of a case series dealing with the distribution of FMCG (fast moving consumer goods) to low income areas (slums) in Kenya. It describes the situation in July 2008. In spite of its success, KasKazi is mainly used for short term promotions by its clients. This creates dry spells and a void in the market when a contract comes to an end. And Wanjohi's appetite has grown - he is considering expanding into neighbouring countries such as Uganda and Tanzania, and creating and promoting his own products. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).
Location:
Industry:
Size:
200 employees
Other setting(s):
2000-2008

About

Abstract

This is the third and last part of a case series dealing with the distribution of FMCG (fast moving consumer goods) to low income areas (slums) in Kenya. It describes the situation in July 2008. In spite of its success, KasKazi is mainly used for short term promotions by its clients. This creates dry spells and a void in the market when a contract comes to an end. And Wanjohi's appetite has grown - he is considering expanding into neighbouring countries such as Uganda and Tanzania, and creating and promoting his own products. This case is part of the IMD free case collection (visit www.thecasecentre.org/imdfreecases for more information on the collection).

Settings

Location:
Industry:
Size:
200 employees
Other setting(s):
2000-2008

Related