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Case
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Reference no. E267A
Subject category: Entrepreneurship
Authors: Mark Leslie (Stanford Graduate School of Business, Stanford University); Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 25 June 2008
Length: 30 pages
Data source: Field research
Topics: Sales, marketing and pricing; Go-to-market; Open source; Start-up; Restart; Overtaking an incumbent; Virtualization; Software
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Abstract

After significant changes in management, strategic direction and product focus, XenSource, a virtualization software start-up that relies on open source code, faces key decisions regarding the pricing and packaging of its products, a challenge which is compounded by two additional factors: the tension with all of the trappings of open source and the objective to catch / overtake the established incumbent, VMware.
Industry:
Silicon Valley, Cambridge UK, Redmond WA
Teaching note
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Reference no. E267TN
Subject category: Entrepreneurship
Authors: Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 25 June 2008
Length: 8 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. E267B
Subject category: Entrepreneurship
Authors: Mark Leslie (Stanford Graduate School of Business, Stanford University); Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 30 September 2009
Length: 1 pages
Data source: Field research
Topics: Virtualization; Start-up; Open source; Business models; Go to market strategy; Software; Servers
View full details
Compact case
Supplement
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Reference no. E267ASQ
Subject category: Entrepreneurship
Authors: Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 25 June 2008
Length: 1 pages
Data source: Field research
Topics: Sales, marketing and pricing; Go-to-market; Open source; Start-up; Restart; Overtaking an incumbent; Virtualization; Software
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details
Compact case
Supplement
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Reference no. E267C
Subject category: Entrepreneurship
Authors: Mark Leslie (Stanford Graduate School of Business, Stanford University); Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 30 September 2009
Length: 1 pages
Data source: Field research
Topics: Virtualization; Start-up; Open source; Business models; Go to market strategy; Software; Servers
View full details

About

Abstract

After significant changes in management, strategic direction and product focus, XenSource, a virtualization software start-up that relies on open source code, faces key decisions regarding the pricing and packaging of its products, a challenge which is compounded by two additional factors: the tension with all of the trappings of open source and the objective to catch / overtake the established incumbent, VMware.

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Industry:
Silicon Valley, Cambridge UK, Redmond WA

Related

Teaching note
-
Reference no. E267TN
Subject category: Entrepreneurship
Authors: Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 25 June 2008
Length: 8 pages
Data source: Field research
View full details
Compact case
Case
-
Reference no. E267B
Subject category: Entrepreneurship
Authors: Mark Leslie (Stanford Graduate School of Business, Stanford University); Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 30 September 2009
Length: 1 pages
Data source: Field research
Topics: Virtualization; Start-up; Open source; Business models; Go to market strategy; Software; Servers
View full details
Compact case
Supplement
-
Reference no. E267ASQ
Subject category: Entrepreneurship
Authors: Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 25 June 2008
Length: 1 pages
Data source: Field research
Topics: Sales, marketing and pricing; Go-to-market; Open source; Start-up; Restart; Overtaking an incumbent; Virtualization; Software
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
View full details
Compact case
Supplement
-
Reference no. E267C
Subject category: Entrepreneurship
Authors: Mark Leslie (Stanford Graduate School of Business, Stanford University); Katherine Ann Rudolph Bose (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2008
Version: 30 September 2009
Length: 1 pages
Data source: Field research
Topics: Virtualization; Start-up; Open source; Business models; Go to market strategy; Software; Servers
View full details