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Teaching note
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Reference no. M315TN
Subject category: Marketing
Authors: Wasim Azhar (Stanford Graduate School of Business, Stanford University); Amanda Rose Silverman (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 7 February 2008
Length: 13 pages
Data source: Field research
Share a link: https://casecent.re/p/83139
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. M315
Subject category: Marketing
Authors: Wasim Azhar (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 7 February 2008
Length: 6 pages
Data source: Field research
Topics: Pricing; Competition; Pricing policies; Market positioning; Marketing strategy; Market analysis
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. M315
Subject category: Marketing
Authors: Wasim Azhar (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 7 February 2008
Length: 6 pages
Data source: Field research
Topics: Pricing; Competition; Pricing policies; Market positioning; Marketing strategy; Market analysis
View full details