Product details

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Abstract

The case describes a political, social, and public opinion crisis for a firm and an industry. The crisis is spurred by non-governmental organisations opposed to genetic engineering. The case highlights issues concerning the social and political environment and its impact on firm options and adoption of technological innovations.
Location:
Size:
92,500 employees
Other setting(s):
2000-2001

About

Abstract

The case describes a political, social, and public opinion crisis for a firm and an industry. The crisis is spurred by non-governmental organisations opposed to genetic engineering. The case highlights issues concerning the social and political environment and its impact on firm options and adoption of technological innovations.

Settings

Location:
Size:
92,500 employees
Other setting(s):
2000-2001

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