Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 13 pages
Data source: Published sources
Abstract
The case describes a political, social, and public opinion crisis for a firm and an industry. The crisis is spurred by non-governmental organisations opposed to genetic engineering. The case highlights issues concerning the social and political environment and its impact on firm options and adoption of technological innovations.
Location:
Industry:
Size:
92,500 employees
Other setting(s):
2000-2001
About
Abstract
The case describes a political, social, and public opinion crisis for a firm and an industry. The crisis is spurred by non-governmental organisations opposed to genetic engineering. The case highlights issues concerning the social and political environment and its impact on firm options and adoption of technological innovations.
Settings
Location:
Industry:
Size:
92,500 employees
Other setting(s):
2000-2001