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This is the first of a three-case series. Vince McMahon's World Wrestling Federation faces a serious threat to survival from the deep pockets of media mogul Ted Turner and Time-Warner, Inc. McMahon must tackle management, business, and ethics challenges when Turner tries to lure the WWF's top star, Bret 'the Hitman' Hart, away from the WWF. This case highlights many important management issues including charismatic and transformational leadership, management ethics and integrity, the importance of innovation in entrepreneurship, the role of motivation in a privately owned family business, and the debate over whether it is management or talent that drives a company's success.