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Case
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Reference no. 300-002-1
Published by: INSEAD
Originally published in: 1999
Version: 08.2011
Revision date: 7-Nov-2011
Length: 17 pages
Data source: Field research

Abstract

The case describes the evolution of the start-up company CargoLifter from the concept, to secured funding and the beginning of large scale technical development. The company has proven the concept of a new logistics market, the transport of very heavy and oversized cargo with a newly developed airship. The case describes how the original business idea drove technical development, funding, and organisational design.
Location:
Industry:
Size:
300 employees
Other setting(s):
1999

About

Abstract

The case describes the evolution of the start-up company CargoLifter from the concept, to secured funding and the beginning of large scale technical development. The company has proven the concept of a new logistics market, the transport of very heavy and oversized cargo with a newly developed airship. The case describes how the original business idea drove technical development, funding, and organisational design.

Settings

Location:
Industry:
Size:
300 employees
Other setting(s):
1999

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