Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2011
Revision date: 7-Nov-2011
Length: 17 pages
Data source: Field research
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https://casecent.re/p/8347
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Abstract
The case describes the evolution of the start-up company CargoLifter from the concept, to secured funding and the beginning of large scale technical development. The company has proven the concept of a new logistics market, the transport of very heavy and oversized cargo with a newly developed airship. The case describes how the original business idea drove technical development, funding, and organisational design.
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Abstract
The case describes the evolution of the start-up company CargoLifter from the concept, to secured funding and the beginning of large scale technical development. The company has proven the concept of a new logistics market, the transport of very heavy and oversized cargo with a newly developed airship. The case describes how the original business idea drove technical development, funding, and organisational design.