Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 27 pages
Data source: Field research
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Abstract
This case study analyses the business expansion strategy of Telefonica in Latin America, its 'natural market'. In many respects, Telefonica was a pioneer in transforming itself from a 'local', 'protected' Spanish monopoly to a multi-national company with global ambitions and a strong strategic presence in Latin America. Many Spanish companies followed suit.
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: August 2000
Length: 13 pages
About
Abstract
This case study analyses the business expansion strategy of Telefonica in Latin America, its 'natural market'. In many respects, Telefonica was a pioneer in transforming itself from a 'local', 'protected' Spanish monopoly to a multi-national company with global ambitions and a strong strategic presence in Latin America. Many Spanish companies followed suit.
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Subject category:
Strategy and General Management
Published by:
INSEAD
Version: August 2000
Length: 13 pages