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Chapter from: "Iconoclast: A Neuroscientist Reveals How to Think Differently"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

Whether naturally born or made, iconoclasts pride themselves on their nonconformity and ability to see things differently than other people. Some, however, go beyond mere iconoclasm, making the transition-through either luck or hard work-to icon. Although it is not a strict requirement for success, this transformation from an outsider with crazy ideas to an object of worship is a lesson in how to get ideas that are initially strange to most people accepted by the masses. This chapter is excerpted from ‘Iconoclast: A Neuroscientist Reveals How to Think Differently'.

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Abstract

Whether naturally born or made, iconoclasts pride themselves on their nonconformity and ability to see things differently than other people. Some, however, go beyond mere iconoclasm, making the transition-through either luck or hard work-to icon. Although it is not a strict requirement for success, this transformation from an outsider with crazy ideas to an object of worship is a lesson in how to get ideas that are initially strange to most people accepted by the masses. This chapter is excerpted from ‘Iconoclast: A Neuroscientist Reveals How to Think Differently'.

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