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Case
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Reference no. 300-040-1
Subject category: Strategy and General Management
Authors: Suchandra Dutta (Alliance Business Academy); Paul Vaaler (Tufts University); Daniel A Wegiel (INSEAD)
Published by: INSEAD
Published in: 2000
Length: 8 pages
Data source: Generalised experience
Topics: Judo-economics; Airlines; Competitive strategy; Market entry strategies
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Abstract

Judo-economics offers a unique look at market entry strategies. Utilising game theoretical concepts, it seeks to find methods for potential entrants to establish a competitive position in markets that are dominated by one or more incumbents, without triggering a significant response. This case study provides an opportunity to apply judo-economics to a fictional situation in the international airline industry. This case can be used in competitive strategy courses to discuss different entry strategies available to new entrants facing established incumbents.
Location:
Europe
Industry:
Airline
Size:
Large
Other setting(s):
Late 1990s
Teaching note
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Reference no. 300-040-8
Subject category: Strategy and General Management
Authors: Suchandra Dutta (Alliance Business Academy); Paul Vaaler (Tufts University); Daniel A Wegiel (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: December 1999
Length: 10 pages
View full details

About

Abstract

Judo-economics offers a unique look at market entry strategies. Utilising game theoretical concepts, it seeks to find methods for potential entrants to establish a competitive position in markets that are dominated by one or more incumbents, without triggering a significant response. This case study provides an opportunity to apply judo-economics to a fictional situation in the international airline industry. This case can be used in competitive strategy courses to discuss different entry strategies available to new entrants facing established incumbents.

Settings

Location:
Europe
Industry:
Airline
Size:
Large
Other setting(s):
Late 1990s

Related

Teaching note
-
Reference no. 300-040-8
Subject category: Strategy and General Management
Authors: Suchandra Dutta (Alliance Business Academy); Paul Vaaler (Tufts University); Daniel A Wegiel (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: December 1999
Length: 10 pages
View full details