Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2015
Length: 8 pages
Data source: Field research
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https://casecent.re/p/8365
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Abstract
This is the third of a three-case series. This series shows how a newly appointed manager, with support of the parent company, helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented, a specific re-engineering project increases rationalisation and product standardisation and the company launches a revolutionary product to regain true technological advantage. Students and managers can reflect on: (1) the influence and role of a parent company on its subsidiaries; (2) the management of change in a de-centralised company (the styles and tolls to use according to specific purpose); and (3) the integration of multi-national operations.
About
Abstract
This is the third of a three-case series. This series shows how a newly appointed manager, with support of the parent company, helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented, a specific re-engineering project increases rationalisation and product standardisation and the company launches a revolutionary product to regain true technological advantage. Students and managers can reflect on: (1) the influence and role of a parent company on its subsidiaries; (2) the management of change in a de-centralised company (the styles and tolls to use according to specific purpose); and (3) the integration of multi-national operations.