Product details

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Published by: INSEAD
Originally published in: 2000
Version: 08.2015

Abstract

This is the third of a three-case series. This series shows how a newly appointed manager, with support of the parent company, helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented, a specific re-engineering project increases rationalisation and product standardisation and the company launches a revolutionary product to regain true technological advantage. Students and managers can reflect on: (1) the influence and role of a parent company on its subsidiaries; (2) the management of change in a de-centralised company (the styles and tolls to use according to specific purpose); and (3) the integration of multi-national operations.
Location:
Industry:
Size:
4,100 employees
Other setting(s):
1993-2000

About

Abstract

This is the third of a three-case series. This series shows how a newly appointed manager, with support of the parent company, helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented, a specific re-engineering project increases rationalisation and product standardisation and the company launches a revolutionary product to regain true technological advantage. Students and managers can reflect on: (1) the influence and role of a parent company on its subsidiaries; (2) the management of change in a de-centralised company (the styles and tolls to use according to specific purpose); and (3) the integration of multi-national operations.

Settings

Location:
Industry:
Size:
4,100 employees
Other setting(s):
1993-2000

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