Product details

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Published by: INSEAD
Originally published in: 2000
Version: 02.2000
Length: 13 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is part of a case series. This case describes Kodak's entry in the photofilm market in China.
Location:
Industry:
Size:
Large
Other setting(s):
1998-1999

About

Abstract

This is part of a case series. This case describes Kodak's entry in the photofilm market in China.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1998-1999

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