Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 02.2000
Length: 13 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This is part of a case series. This case describes Kodak's entry in the photofilm market in China.
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Abstract
This is part of a case series. This case describes Kodak's entry in the photofilm market in China.