Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 33 pages
Data source: Field research
Share a link:
https://casecent.re/p/8376
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Having won the analogue pay TV battle in the UK in the nineties, Mr Murdoch is now faced with the challenge of launching digital pay TV. Unlike in the first battle, his competitors from cable and commercial TV (ITVs) are ready. Can he leverage his first win into the new battle? The case allows an in-depth analysis of several issues related to network externalities: how to establish critical mass? What are the strategies to come back if you are losing? How (easily) can wins from one battle be transferred/leveraged into another battle?
About
Abstract
Having won the analogue pay TV battle in the UK in the nineties, Mr Murdoch is now faced with the challenge of launching digital pay TV. Unlike in the first battle, his competitors from cable and commercial TV (ITVs) are ready. Can he leverage his first win into the new battle? The case allows an in-depth analysis of several issues related to network externalities: how to establish critical mass? What are the strategies to come back if you are losing? How (easily) can wins from one battle be transferred/leveraged into another battle?