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Prize winner
Published by: INSEAD
Originally published in: 1999
Version: 08.2016
Revision date: 31-Aug-2016

Abstract

This is the first of a two-case series. Alice in Wonderland (A) showed how the new Managing Director of LVV transformed a trucking company from a 'fossilized' and 'arthritic' minor subsidiary of a Dutch shipping group into a revitalized organization. The case looks at how her own leadership characteristics, as well as Dutch leadership styles, contributed to the development of an authentizotic culture of trust, affiliation, and meaning for employees, and how the financial situation of the company was turned around as a result. Alice in Wonderland (B) case follows Marike van Lier Lels as she takes on the position of COO of Schiphol Airport. Despite her brilliant previous career successes, her tenure there ends acrimoniously. This case series explores leadership in different contexts, and highlights the management of disappointment. NOTE: Alice in Wonderland (A) was a disguised case, but at the time of writing the (B) case, Marike van Lier Lels gave permission to use her real name. Emma van Nijmegen (Marike van Leir Lels) is a rare example of a female top executive in a typically male dominated industry (Shipping and Transport). The (A) case aims to show how LVV's remarkable turnaround from a loss making company in 1996 to a very profitable market-focused organization was facilitated by van Nijmegen's focus on a change of culture, a change of image and a drive for open communication. The (B) case focuses on the problems that her authentizotic leadership style created within the executive team of Schiphol, and shows how she managed her disappointment when her vision could not be carried out.

Time period

The events covered by this case took place in 1999.

Geographical setting

Region:
Europe
Country:
The Netherlands

Featured company

Van Gend & Loos
Industry:
Shipping

Featured protagonist

  • Marike van Lier Lels (female)

About

Abstract

This is the first of a two-case series. Alice in Wonderland (A) showed how the new Managing Director of LVV transformed a trucking company from a 'fossilized' and 'arthritic' minor subsidiary of a Dutch shipping group into a revitalized organization. The case looks at how her own leadership characteristics, as well as Dutch leadership styles, contributed to the development of an authentizotic culture of trust, affiliation, and meaning for employees, and how the financial situation of the company was turned around as a result. Alice in Wonderland (B) case follows Marike van Lier Lels as she takes on the position of COO of Schiphol Airport. Despite her brilliant previous career successes, her tenure there ends acrimoniously. This case series explores leadership in different contexts, and highlights the management of disappointment. NOTE: Alice in Wonderland (A) was a disguised case, but at the time of writing the (B) case, Marike van Lier Lels gave permission to use her real name. Emma van Nijmegen (Marike van Leir Lels) is a rare example of a female top executive in a typically male dominated industry (Shipping and Transport). The (A) case aims to show how LVV's remarkable turnaround from a loss making company in 1996 to a very profitable market-focused organization was facilitated by van Nijmegen's focus on a change of culture, a change of image and a drive for open communication. The (B) case focuses on the problems that her authentizotic leadership style created within the executive team of Schiphol, and shows how she managed her disappointment when her vision could not be carried out.

Settings

Time period

The events covered by this case took place in 1999.

Geographical setting

Region:
Europe
Country:
The Netherlands

Featured company

Van Gend & Loos
Industry:
Shipping

Featured protagonist

  • Marike van Lier Lels (female)

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