Product details

This case looks at entrepreneurial leadership and business development on several levels. It addresses issues that typically arise in new ventures and 'bricks to clicks' transformation, including: evolution from the messy start-up stage to a more professional organisation; intrapreneurship and internal incubators; strategies for continued growth and diversification; and brand management and marketing. It also looks closely at entrepreneurship in the very complex political and economic environment in Russia, and analyses the way past history and culture influence the course of an entrepreneurial organisation's development - insights which can be applied to organisations in other Eastern European countries. Finally, the case is a chronicle of a founder-entrepreneur's hopes, fears and impressions, an intimate look at the birth and growth of an entrepreneurial organisation.