Product details

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Prize winner
Published by: INSEAD
Originally published in: 2000
Version: 06.2014
Length: 22 pages
Data source: Field research

Abstract

This is the first of a two-case series. This case exposes the growing pains of an older, bricks-and-mortar, company as it attempts to join the New Economy. The focus is on synergy; pushed by converging technologies and managed by a young and energetic leader, Bertelsmann attempts to overcome a history of decentralization to create a more integrated and Internet savvy corporation.
Location:
Industry:
Size:
65,000 employees
Other setting(s):
1999-2000

About

Abstract

This is the first of a two-case series. This case exposes the growing pains of an older, bricks-and-mortar, company as it attempts to join the New Economy. The focus is on synergy; pushed by converging technologies and managed by a young and energetic leader, Bertelsmann attempts to overcome a history of decentralization to create a more integrated and Internet savvy corporation.

Settings

Location:
Industry:
Size:
65,000 employees
Other setting(s):
1999-2000

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