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Case
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Reference no. 500-021-1
Subject category: Marketing
Published by: INSEAD
Published in: 2000
Length: 9 pages
Data source: Field research

Abstract

This case describes a young start-up facing China's bubbling e-business environment.
Location:
Industry:
Other setting(s):
1997-1998

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Abstract

This case describes a young start-up facing China's bubbling e-business environment.

Settings

Location:
Industry:
Other setting(s):
1997-1998

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