Subject category:
Marketing
Published by:
INSEAD
Length: 36 pages
Data source: Field research
Share a link:
https://casecent.re/p/8392
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
ABN's world wide strategy is to serve the largest multi-national companies. However, it has become unprofitable. This pressure sends the branches looking for more risky loans. The case provides a description of ABN's credit approval process details of servicing their different segments of credit customers and the dilemmas that ensue.
Location:
Industry:
Subject category:
Marketing
Published by:
INSEAD
Version: May 2000
Length: 13 pages
About
Abstract
ABN's world wide strategy is to serve the largest multi-national companies. However, it has become unprofitable. This pressure sends the branches looking for more risky loans. The case provides a description of ABN's credit approval process details of servicing their different segments of credit customers and the dilemmas that ensue.
Settings
Location:
Industry:
Related
Subject category:
Marketing
Published by:
INSEAD
Version: May 2000
Length: 13 pages