More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 500-025-1
Subject category: Marketing
Authors: Wilfried Vanhonacker (Hong Kong University of Science and Technology (HKUST) - Business School)
Published by: INSEAD
Originally published in: 2000
Version: 02.2000
Length: 32 pages
Data source: Field research
Topics: Marketing of services
Notes: To maximise their effectiveness, colour items should be printed in colour.
Share a link: https://casecent.re/p/8393
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This case describes problems the MTR Corporation face with its Airport Express Service.
Location:
Hong Kong
Industry:
Transport
Other setting(s):
1998
Sorry, this product has no related items.

About

Abstract

This case describes problems the MTR Corporation face with its Airport Express Service.

Settings

Location:
Hong Kong
Industry:
Transport
Other setting(s):
1998

Related

Sorry, this product has no related items.