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Prize winner
Case
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Reference no. 500-038-1
Subject category: Marketing
Authors: Werner Reinartz (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: 09.2015
Length: 24 pages
Data source: Field research
Topics: Netherlands; Financial services; Loyalty; Internet; Commissions; Intermediary; Channel of distribution; Positioning
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Abstract

Independer.com is an Internet start-up in the Dutch financial services industry. The case describes a strategic decision confronting Managing Director Edmund Hilhorst on April 2000. Hilhorst must decide which option to choose for the loyalty program that would govern the excess commissions which Independer would accrue.
Location:
The Netherlands
Industry:
Financial services
Size:
30 employees
Other setting(s):
2000
Teaching note
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Reference no. 500-038-8
Subject category: Marketing
Authors: Werner Reinartz (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: 09.2015
Length: 17 pages
Data source: Field research
View full details

About

Abstract

Independer.com is an Internet start-up in the Dutch financial services industry. The case describes a strategic decision confronting Managing Director Edmund Hilhorst on April 2000. Hilhorst must decide which option to choose for the loyalty program that would govern the excess commissions which Independer would accrue.

Settings

Location:
The Netherlands
Industry:
Financial services
Size:
30 employees
Other setting(s):
2000

Related

Teaching note
-
Reference no. 500-038-8
Subject category: Marketing
Authors: Werner Reinartz (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: 09.2015
Length: 17 pages
Data source: Field research
View full details
Awards, prizes & competitions
2000 - EFMD Case Writing Competition - category winner