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Compact case
Supplement
-
Reference no. 9-509-014
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School); Michael Norton (Harvard Business School); David Chen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 25 February 2009
Length: 2 pages
Data source: Field research
Topics: Advertising; AIDS; Brand management; Consumer marketing; Non-profit organizations; Product management
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Abstract

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.
Locations:
Africa; Ethiopia; United States
Size:
20 employees
Other setting(s):
2008
Teaching note
-
Reference no. 5-509-054
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School); Michael Norton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 9 April 2009
Length: 14 pages
Data source: Field research
View full details
Case
-
Reference no. 9-509-013
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School); Michael Norton (Harvard Business School); David Chen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 25 February 2009
Length: 16 pages
Data source: Field research
Topics: Advertising; Brand management; Consumer marketing; Non-profit organizations; Product management; Social and global issues
View full details
Case
-
Reference no. 9-514-S17
Spanish language
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School); Michael Norton (Harvard Business School); David Chen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 February 2009
Revision date: 29-Apr-2019
Length: 18 pages
Data source: Field research
Topics: Advertising; Brand management; Consumer marketing; Non-profit organizations; Product management; Social and global issues
View full details

About

Abstract

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.

Settings

Locations:
Africa; Ethiopia; United States
Size:
20 employees
Other setting(s):
2008

Related

Teaching note
-
Reference no. 5-509-054
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School); Michael Norton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 9 April 2009
Length: 14 pages
Data source: Field research
View full details
Case
-
Reference no. 9-509-013
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School); Michael Norton (Harvard Business School); David Chen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 25 February 2009
Length: 16 pages
Data source: Field research
Topics: Advertising; Brand management; Consumer marketing; Non-profit organizations; Product management; Social and global issues
View full details
Case
-
Reference no. 9-514-S17
Spanish language
Subject category: Marketing
Authors: Youngme Moon (Harvard Business School); Michael Norton (Harvard Business School); David Chen (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 February 2009
Revision date: 29-Apr-2019
Length: 18 pages
Data source: Field research
Topics: Advertising; Brand management; Consumer marketing; Non-profit organizations; Product management; Social and global issues
View full details