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Case
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Reference no. 9-509-023
Subject category: Marketing
Authors: Kerry Herman (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 9 February 2009
Length: 17 pages
Data source: Field research
Topics: Distribution; European Union (EU); International marketing; Marketing; Strategy
Share a link: https://casecent.re/p/84000
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Abstract

BMW is faced with potential channel conflicts across several EU (European Union) country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.
Location:
Europe
Industry:
Automotive
Other setting(s):
2003
Supplement
-
Reference no. 9-509-024
Subject category: Marketing
Authors: Kerry Herman (Harvard Business School); Laura Winig (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 12 January 2009
Length: 7 pages
Data source: Field research
Topics: Distribution; EU (European Union); Global business; Marketing; Sales management; Strategy
View full details

About

Abstract

BMW is faced with potential channel conflicts across several EU (European Union) country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.

Settings

Location:
Europe
Industry:
Automotive
Other setting(s):
2003

Related

Supplement
-
Reference no. 9-509-024
Subject category: Marketing
Authors: Kerry Herman (Harvard Business School); Laura Winig (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 12 January 2009
Length: 7 pages
Data source: Field research
Topics: Distribution; EU (European Union); Global business; Marketing; Sales management; Strategy
View full details