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Case
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Reference no. 399-059-1
Published by: INSEAD
Published in: 1999
Length: 21 pages
Data source: Field research

Abstract

The case describes the creation and development of a partnership between a large global corporation based in Europe (UK) and an entrepreneurial venture in South Korea. It illustrates a success, and the challenges that are likely to occur even when partners have cooperated successfully.
Location:
Industry:
Size:
USD3 billion
Other setting(s):
1985-1997

About

Abstract

The case describes the creation and development of a partnership between a large global corporation based in Europe (UK) and an entrepreneurial venture in South Korea. It illustrates a success, and the challenges that are likely to occur even when partners have cooperated successfully.

Settings

Location:
Industry:
Size:
USD3 billion
Other setting(s):
1985-1997

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