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Structured assignment
-
Reference no. 308-303-4
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Senjuti Ghosh (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Disruptive technology; People's car; Indian middle class; Tata engineering and locomotive company; Automobile industry; Model T; Purchasing power; Global market; Distributive manufacturing technique; Regional hubs; Assembly line; Buzz marketing; Paradigm shift; Resource, process and value; Frugal engineering
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Abstract

This structured assignment is to accompany the case.
Location:
India
Industry:
Automotive
Other setting(s):
2008
Teaching note
-
Reference no. 308-303-8
Subject category: Strategy and General Management
Authors: Senjuti Ghosh (IBS Research Centre, Kolkata (IRCK)); Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-303-1
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Senjuti Ghosh (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Disruptive technology; People's car; Indian middle class; Tata engineering and locomotive company; Automobile industry; Model T; Purchasing power; Global market; Distributive manufacturing technique; Regional hubs; Assembly line; Buzz marketing; Paradigm shift; Resource, process and value; Frugal engineering'
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
India
Industry:
Automotive
Other setting(s):
2008

Related

Teaching note
-
Reference no. 308-303-8
Subject category: Strategy and General Management
Authors: Senjuti Ghosh (IBS Research Centre, Kolkata (IRCK)); Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-303-1
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Senjuti Ghosh (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Disruptive technology; People's car; Indian middle class; Tata engineering and locomotive company; Automobile industry; Model T; Purchasing power; Global market; Distributive manufacturing technique; Regional hubs; Assembly line; Buzz marketing; Paradigm shift; Resource, process and value; Frugal engineering'
View full details