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Management article
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Reference no. R0810X
Authors: Paul F Nunes (Accenture, USA); Narendra P Mulani (Accenture, USA)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2008
Revision date: 4-Mar-2013
Length: 8 pages
Topics: Crime; Brand management
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Abstract

For teaching purposes, this is the case-only version of the HBR case study.Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distinguish his products from look-alikes, and pushed on-line vendors to stop selling fakes. All of that has cost a lot of money, however, and the problem seems to be getting worse. How far should Bronson take his campaign?
Management article
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Reference no. R0810A
Authors: Paul F Nunes (Accenture, USA); Narendra P Mulani (Accenture, USA); Giorgio Brandazza (SDA Bocconi School of Management); J Merrick (Rick) Taggart (Victorinox Swiss Army (VSA)); Candace S Cummings (VF Corporation)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2008
Revision date: 4-Mar-2013
Length: 12 pages
Topics: Crime; Brand management
View full details
Management article
-
Reference no. R0810Z
Authors: Paul F Nunes (Accenture, USA); Narendra P Mulani (Accenture, USA); Giorgio Brandazza (SDA Bocconi School of Management); J Merrick (Rick) Taggart (Victorinox Swiss Army (VSA)); Candace S Cummings (VF Corporation)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2008
Revision date: 4-Mar-2013
Length: 8 pages
Topics: Crime; Brand management
View full details

About

Abstract

For teaching purposes, this is the case-only version of the HBR case study.Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distinguish his products from look-alikes, and pushed on-line vendors to stop selling fakes. All of that has cost a lot of money, however, and the problem seems to be getting worse. How far should Bronson take his campaign?

Related

Management article
-
Reference no. R0810A
Authors: Paul F Nunes (Accenture, USA); Narendra P Mulani (Accenture, USA); Giorgio Brandazza (SDA Bocconi School of Management); J Merrick (Rick) Taggart (Victorinox Swiss Army (VSA)); Candace S Cummings (VF Corporation)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2008
Revision date: 4-Mar-2013
Length: 12 pages
Topics: Crime; Brand management
View full details
Management article
-
Reference no. R0810Z
Authors: Paul F Nunes (Accenture, USA); Narendra P Mulani (Accenture, USA); Giorgio Brandazza (SDA Bocconi School of Management); J Merrick (Rick) Taggart (Victorinox Swiss Army (VSA)); Candace S Cummings (VF Corporation)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review", 2008
Revision date: 4-Mar-2013
Length: 8 pages
Topics: Crime; Brand management
View full details