Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 10 pages
Data source: Published sources
Topics:
Gems and jewellery (GJ); Gold production; Cut and polished diamonds (CPDs); Coloured gemstones; Branded jewellery; Gili India Limited; Retail jewellery market; Micro insurance; Mariella Burani Fashion Group (MBFG); Gitanjali Gems Limited; Synthetic stones; Pearls; Diamond production; Nakshatra; D'Damas
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Abstract
Gintanjali Gems, India's largest integrated diamond and jewellery manufacturer had dominated the Indian gems and jewellery (GJ) market since its establishment in 1996. The company had been the largest branded diamond and jewellery manufacturer and retailer of India with a market share of 20%. The company solidified its base in the Indian GJ sector and went for aggressive expansion in the retail market by restructuring its product mix. It had introduced strong brands like D'Damas, Asmi, Sangini, Nakshatra, etc. To strengthen its base in the retail jewellery sector, Gitanjali began increasing its stake in Gili India Ltd and by March 2008, it acquired a 100% stake in Gili. Gili had been a pioneer in the retail branded Jewellery sector and had a market share of 45%. Post acquisition, Gitanjali had planned to capture 70% of the retail market by 2010. It thus remained to be seen whether acquiring a 100% stake in Gili helps Gitanjali to cope with the increased competition and successfully achieve its targets in future.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 1 pages
Data source: Published sources
Topics:
Gems and jewellery (GJ); Gold production; Cut and polished diamonds (CPDs); Coloured gemstones; Branded jewellery; Gili India Limited; Retail jewellery market; Micro insurance; Mariella Burani Fashion Group (MBFG); Gitanjali Gems Limited; Synthetic stones; Pearls; Diamond production; Nakshatra; D'Damas
About
Abstract
Gintanjali Gems, India's largest integrated diamond and jewellery manufacturer had dominated the Indian gems and jewellery (GJ) market since its establishment in 1996. The company had been the largest branded diamond and jewellery manufacturer and retailer of India with a market share of 20%. The company solidified its base in the Indian GJ sector and went for aggressive expansion in the retail market by restructuring its product mix. It had introduced strong brands like D'Damas, Asmi, Sangini, Nakshatra, etc. To strengthen its base in the retail jewellery sector, Gitanjali began increasing its stake in Gili India Ltd and by March 2008, it acquired a 100% stake in Gili. Gili had been a pioneer in the retail branded Jewellery sector and had a market share of 45%. Post acquisition, Gitanjali had planned to capture 70% of the retail market by 2010. It thus remained to be seen whether acquiring a 100% stake in Gili helps Gitanjali to cope with the increased competition and successfully achieve its targets in future.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 1 pages
Data source: Published sources
Topics:
Gems and jewellery (GJ); Gold production; Cut and polished diamonds (CPDs); Coloured gemstones; Branded jewellery; Gili India Limited; Retail jewellery market; Micro insurance; Mariella Burani Fashion Group (MBFG); Gitanjali Gems Limited; Synthetic stones; Pearls; Diamond production; Nakshatra; D'Damas