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Case
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Reference no. 399-086-1
Subject category: Strategy and General Management
Authors: Olivier Cadot (INSEAD); Robert J Crawford (INSEAD); H Landis Gabel (INSEAD); Daniel Traca (INSEAD)
Published by: INSEAD
Published in: 1999
Length: 18 pages
Topics: Boeing; Airbus; Civil aircraft; Restructuring; Competition; Subsidies; Industrial policy; Europe
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Abstract

Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?
Other setting(s):
1998
Teaching note
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Reference no. 399-086-8
Subject category: Strategy and General Management
Authors: Olivier Cadot (INSEAD); Francesca Gee (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: September 1998
Length: 10 pages
View full details

About

Abstract

Airbus is contemplating changing its legal structure and launching a super-jumbo to compete with the 747, but the consortium is divided on strategic priorities. Should it focus on changing its legal structure? Should it maintain a market-share strategy? Should the consortium seek a truce in the price war with Boeing?

Settings

Other setting(s):
1998

Related

Teaching note
-
Reference no. 399-086-8
Subject category: Strategy and General Management
Authors: Olivier Cadot (INSEAD); Francesca Gee (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: September 1998
Length: 10 pages
View full details