Published by:
Harvard Business Publishing
Revision date: 4-Feb-2013
Length: 4 pages
Topics:
Information age; Advertising media
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Abstract
Digital advertising is growing nearly four times as fast as advertising overall; alternative channels cost less than traditional ones;and management increasingly insists on proof of return on investmnt. These converging forces spell the end for television advertising.
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Abstract
Digital advertising is growing nearly four times as fast as advertising overall; alternative channels cost less than traditional ones;and management increasingly insists on proof of return on investmnt. These converging forces spell the end for television advertising.