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Case
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Reference no. 399-102-1
Subject category: Strategy and General Management
Authors: Wilfried Vanhonacker (Hong Kong University of Science and Technology (HKUST) - Business School); P Brunet (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 02.1999
Length: 17 pages
Data source: Published sources
Topics: Retailing; Branding; Portfolio management
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

This case looks at development opportunities for Wangfujing Department Store, one of China's best known retailers.
Location:
China
Industry:
Retailing
Other setting(s):
1997-1998
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Abstract

This case looks at development opportunities for Wangfujing Department Store, one of China's best known retailers.

Settings

Location:
China
Industry:
Retailing
Other setting(s):
1997-1998

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Sorry, this product has no related items.