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Case
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Reference no. 399-103-1
Subject category: Strategy and General Management
Authors: Amy Lee (INSEAD); Wilfried Vanhonacker (Hong Kong University of Science and Technology (HKUST) - Business School); T Kusamoto (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 02.1999
Length: 24 pages
Data source: Field research
Topics: Entry strategy; Global & local branding
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

This case describes SAB's entry into the competitive China beer market.
Location:
China
Industry:
Beer
Other setting(s):
1997-1998
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Abstract

This case describes SAB's entry into the competitive China beer market.

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Location:
China
Industry:
Beer
Other setting(s):
1997-1998

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Sorry, this product has no related items.