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Published by: INSEAD
Published in: 1999
Length: 21 pages
Data source: Published sources

Abstract

This case deals with the evolution of the automotive industry in China and the role Peugeot played. The teaching objectives include how to manage a joint venture in a highly regulated, political, and emerging market.
Location:
Industry:
Other setting(s):
1997-1998

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Abstract

This case deals with the evolution of the automotive industry in China and the role Peugeot played. The teaching objectives include how to manage a joint venture in a highly regulated, political, and emerging market.

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Location:
Industry:
Other setting(s):
1997-1998

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