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While consumption is an individual, private act, it affects the national wealth and international trade. Underconsumption depresses the economy, and overconsumption can produce financial distress for individuals, or overuse and damage of natural resources and the environment. In this way, consumption becomes a matter of political debate. In the democracy of the marketplace, consumers may increasingly choose to consume those products and services they consider to be healthy and environmentally sound or otherwise socially valuable. In this chapter, the authors reflect on the entanglements between consumption, marketing, and politics. This chapter is excerpted from ‘Greater Good: How Good Marketing Makes for Better Democracy'.