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Abstract

The case study asks students to evaluate the role that the quarterly conference call plays in a company''s overall communications strategy with investors. In particular, students are asked to assess what additional information they can learn from the conference call that they would not otherwise learn in reading quarterly earnings results and financial statements.

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Abstract

The case study asks students to evaluate the role that the quarterly conference call plays in a company''s overall communications strategy with investors. In particular, students are asked to assess what additional information they can learn from the conference call that they would not otherwise learn in reading quarterly earnings results and financial statements.

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