Product details

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Abstract

This case explores the expansion of a product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to (1) assess how the competition affects Toppits'' marketing plan; (2) select a customer group to target and determine how this group affects the marketing plan; (3) determine and evaluate distribution options; (4) develop a promotional strategy and budget and (5) make a decision.
Location:
Industry:
Size:
Medium
Other setting(s):
2006

About

Abstract

This case explores the expansion of a product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to (1) assess how the competition affects Toppits'' marketing plan; (2) select a customer group to target and determine how this group affects the marketing plan; (3) determine and evaluate distribution options; (4) develop a promotional strategy and budget and (5) make a decision.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
2006

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