The Wendel Family: 'Affectio Societatis' (A) the Story of a French Industrial Dynasty (1704-1976)

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Case

Reference no. 399-149-1

Subject category: Strategy and General Management

Authors: Ludo Van der Heyden (INSEAD); Christine Blondel (INSEAD)

Published by: INSEAD

Originally published in: 1999

Version: 09.1999

Length: 18 pages

Data source: Field research

Topics: Family firms; Family business; Factors of continuity; Governance; Wendel/Marine-Wendel; CGIP; Valeo; Crow-Cork & Seal

Notes: To maximise their effectiveness, colour items should be printed in colour.

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Abstract

This is part of a case series. The Wendel and CGIP cases tell the story of a business family, the Wendel, over a period of nearly three centuries. The Wendel case (A) describes how the company, founded in 1704, developed over 270 years under the stewardship of the Wendel family, as a major player in the iron and steel industry. It also shows how it overcame a revolution, three wars, and several technical challenges. The case ends in 1976, with the crisis of the French steel industry and the choice faced by Ernest-Antoine Seilliere, a representative of the 9th generation, to join the company.