More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-709-434
Subject category: Strategy and General Management
Authors: Benson P Shapiro (Harvard Business School); Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 14 March 2011
Revision date: 31-May-2011
Length: 14 pages
Data source: Field research
Topics: Distribution; Valuation; Strategic planning; Strategy; Pricing; Competitive advantage; Product introduction
Share a link: https://casecent.re/p/84353
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Curled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning price with business strategy, and the implications of a price on development and execution of integrated strategic options.
Location:
United States
Size:
USD55 million, 100 employees
Other setting(s):
2008
Teaching note
-
Reference no. 5-709-501
Subject category: Strategy and General Management
Authors: Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 16 June 2009
Length: 14 pages
Data source: Field research
View full details
Case
-
Reference no. 9-709-S05
Spanish language
Subject category: Strategy and General Management
Authors: Benson P Shapiro (Harvard Business School); Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 2 October 2008
Revision date: 8-May-2019
Length: 15 pages
Data source: Field research
Topics: Business growth; Customer strategy; Market research; Pricing strategy; Product development; Product introduction
View full details
Case
-
Reference no. 9-724-P01
Portuguese language
Subject category: Strategy and General Management
Authors: Benson P Shapiro (Harvard Business School); Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 14 March 2011
Length: 15 pages
Data source: Field research
Topics: Business growth; Customer strategy; Market research; Pricing strategy; Product development; Product introduction
View full details

About

Abstract

Curled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning price with business strategy, and the implications of a price on development and execution of integrated strategic options.

Settings

Location:
United States
Size:
USD55 million, 100 employees
Other setting(s):
2008

Related

Teaching note
-
Reference no. 5-709-501
Subject category: Strategy and General Management
Authors: Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 16 June 2009
Length: 14 pages
Data source: Field research
View full details
Case
-
Reference no. 9-709-S05
Spanish language
Subject category: Strategy and General Management
Authors: Benson P Shapiro (Harvard Business School); Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 2 October 2008
Revision date: 8-May-2019
Length: 15 pages
Data source: Field research
Topics: Business growth; Customer strategy; Market research; Pricing strategy; Product development; Product introduction
View full details
Case
-
Reference no. 9-724-P01
Portuguese language
Subject category: Strategy and General Management
Authors: Benson P Shapiro (Harvard Business School); Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 14 March 2011
Length: 15 pages
Data source: Field research
Topics: Business growth; Customer strategy; Market research; Pricing strategy; Product development; Product introduction
View full details