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Book chapter
-
Reference no. 7862BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 12 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
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Abstract

The consumer in each of us can learn from the citizen, and the citizen can learn from the consumer. Marketers must learn from both. Instead of seeing marketing as a threat to democracy, we should explore how the benefits common to both give us opportunities to build bridges between the two. To recognize the commonalities between marketing and democracy is to grant people the power to create a greater good. This chapter is excerpted from ‘Greater Good: How Good Marketing Makes for Better Democracy'.
Book chapter
-
Reference no. 7791BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 27 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7852BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 28 pages
Topics: Business and government; Ethics; Marketing; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7853BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 30 pages
Topics: Business and government; Consumption; Ethics; Marketing; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7854BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 26 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7855BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 30 pages
Topics: Advertising; Business and government; Ethics; Information age; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7856BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 28 pages
Topics: Advertising; Business and government; Customer experiences; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7857BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 28 pages
Topics: Advertising; Business and government; Developing countries; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7858BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 39 pages
Topics: Advertising; Business and government; Ethics; Mass merchandising; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7859BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 27 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7860BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 26 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7861BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 31 pages
Topics: Advertising; Business and government; Ethics; Global business; National competitiveness; Social responsibility; Values
View full details

About

Abstract

The consumer in each of us can learn from the citizen, and the citizen can learn from the consumer. Marketers must learn from both. Instead of seeing marketing as a threat to democracy, we should explore how the benefits common to both give us opportunities to build bridges between the two. To recognize the commonalities between marketing and democracy is to grant people the power to create a greater good. This chapter is excerpted from ‘Greater Good: How Good Marketing Makes for Better Democracy'.

Related

Book chapter
-
Reference no. 7791BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 27 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7852BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 28 pages
Topics: Business and government; Ethics; Marketing; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7853BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 30 pages
Topics: Business and government; Consumption; Ethics; Marketing; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7854BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 26 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7855BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 30 pages
Topics: Advertising; Business and government; Ethics; Information age; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7856BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 28 pages
Topics: Advertising; Business and government; Customer experiences; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7857BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 28 pages
Topics: Advertising; Business and government; Developing countries; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7858BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 39 pages
Topics: Advertising; Business and government; Ethics; Mass merchandising; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7859BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 27 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7860BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 26 pages
Topics: Advertising; Business and government; Ethics; Social responsibility; Values
View full details
Book chapter
-
Reference no. 7861BC
Authors: John A Quelch (Harvard Business School); Katherine Jocz (Harvard Business School)
Chapter from: "Greater Good: How Good Marketing Makes for Better Democracy"
Published by: Harvard Business Publishing
Published in: 2008
Length: 31 pages
Topics: Advertising; Business and government; Ethics; Global business; National competitiveness; Social responsibility; Values
View full details