A Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action

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Case

Reference no. 308-314-1

Subject category: Strategy and General Management

Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Katrina Ling (INSEAD)

Published by: INSEAD

Originally published in: 2008

Version: 05/2021

Revision date: 10-Jun-2021

Length: 6 pages

Data source: Published sources

Topics: Blue Ocean Strategy; Cognitive psychology; Process analysis; Organizational problems; Motivation; Resource management; Leadership; International business; Tipping point leadership; Fair process; Organizational hurdle; Resource hurdle; Motivational hurdle; Political hurdle; Cognitive hurdle

Share a link: https://casecent.re/p/84442

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Abstract

The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of blue ocean strategy implementation principles. Using the four scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. The four settings (health insurance, manufacturing, government, and banking) show how blue ocean strategy implementation principles apply at different organizational levels to overcome the four key implementation hurdles (cognitive, resource, motivational and political).

Location:

Global