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Case
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Reference no. 599-025-1
Subject category: Marketing
Authors: Wilfried Vanhonacker (Hong Kong University of Science and Technology (HKUST) - Business School); P Garde (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 02.1999
Length: 18 pages
Data source: Field research
Topics: Marketing; Promotion; Distribution; Fast moving consumer goods (FMCG)
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

This case study describes marketing lollypops in China.
Location:
China
Industry:
Food
Other setting(s):
1997-1998
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Abstract

This case study describes marketing lollypops in China.

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Location:
China
Industry:
Food
Other setting(s):
1997-1998

Related

Sorry, this product has no related items.