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Case
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Reference no. 298-026-1
Published by: INSEAD
Originally published in: 1998
Version: 01.1998

Abstract

Eupluation of April 1998 announced the merger of Citicorp and Travelers, Inc to form a global, universal financial conglomerate, serving 100 million clients in 100 countries, in the largest such transaction in history. Focus is on the sources of incremental value.
Location:
Industry:
Size:
80,000 employees
Other setting(s):
1998

About

Abstract

Eupluation of April 1998 announced the merger of Citicorp and Travelers, Inc to form a global, universal financial conglomerate, serving 100 million clients in 100 countries, in the largest such transaction in history. Focus is on the sources of incremental value.

Settings

Location:
Industry:
Size:
80,000 employees
Other setting(s):
1998

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