Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 10 September 2009
Length: 23 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Abstract
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middle-man of the bookmaker, and leads to a much more efficient 2-sided market. Betfair.com's domination of the betting exchange has threatened to undermine the core of the traditional bookmakers' business model. The case examines two aspects of the industry: (1) what specific choices did Betfair make to become the dominant betting exchange, winning the competitive battle over Flutter.com? and (2) at what stages do Betfair.com's business model and those of the bookmakers interact? Will Betfair.com naturally come to dominate the industry, and if so how should the bookmakers react?
Location:
Industries:
Size:
GBP180 million; 831 employees
Other setting(s):
2008
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 31 March 2010
Length: 15 pages
Data source: Field research
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 25 July 2008
Revision date: 14-Sep-2017
Length: 25 pages
Data source: Field research
Notes: To maximize their effectiveness, color cases should be printed in color.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 May 2017
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 May 2017
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 May 2017
Length: 6 pages
Data source: Published sources
About
Abstract
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middle-man of the bookmaker, and leads to a much more efficient 2-sided market. Betfair.com's domination of the betting exchange has threatened to undermine the core of the traditional bookmakers' business model. The case examines two aspects of the industry: (1) what specific choices did Betfair make to become the dominant betting exchange, winning the competitive battle over Flutter.com? and (2) at what stages do Betfair.com's business model and those of the bookmakers interact? Will Betfair.com naturally come to dominate the industry, and if so how should the bookmakers react?
Settings
Location:
Industries:
Size:
GBP180 million; 831 employees
Other setting(s):
2008
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 31 March 2010
Length: 15 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 25 July 2008
Revision date: 14-Sep-2017
Length: 25 pages
Data source: Field research
Notes: To maximize their effectiveness, color cases should be printed in color.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 May 2017
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 May 2017
Length: 7 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 May 2017
Length: 6 pages
Data source: Published sources