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Structured assignment
-
Reference no. 308-325-4
Subject category: Strategy and General Management
Authors: Radha Ganesh Ram (IBS Case Research Center (IBS CRC)); Jagadish Babu (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Virgin Mobile; Business model; Mobile network value chain; Network consolidation; Critical mass of subscribers; Average revenue per user; Network capacity; Economies of scale; Brand image; Prepaid and post paid market; Niche marketing; Market differentiation and segmentation; Cross-selling; Convergence; Mobile virtual network enabler
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Abstract

This structured assignment is to accompany the case.
Location:
USA
Industry:
Wireless telecom
Other setting(s):
2000-2007
Teaching note
-
Reference no. 308-325-8
Subject category: Strategy and General Management
Authors: Radha Ganesh Ram (IBS Case Research Center (IBS CRC)); Jagadish Babu (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 20 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-325-1
Subject category: Strategy and General Management
Authors: Radha Ganesh Ram (IBS Case Research Center (IBS CRC)); Jagadish Babu (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 17 pages
Data source: Published sources
Topics: Virgin Mobile; Business model; Mobile network value chain; Network consolidation; Critical mass of subscribers; Average revenue per user; Network capacity; Economies of scale; Brand image; Prepaid and post paid market; Niche marketing; Market differentiation and segmentation; Cross-selling; Convergence; Mobile virtual network enabler
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
USA
Industry:
Wireless telecom
Other setting(s):
2000-2007

Related

Teaching note
-
Reference no. 308-325-8
Subject category: Strategy and General Management
Authors: Radha Ganesh Ram (IBS Case Research Center (IBS CRC)); Jagadish Babu (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 20 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-325-1
Subject category: Strategy and General Management
Authors: Radha Ganesh Ram (IBS Case Research Center (IBS CRC)); Jagadish Babu (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 17 pages
Data source: Published sources
Topics: Virgin Mobile; Business model; Mobile network value chain; Network consolidation; Critical mass of subscribers; Average revenue per user; Network capacity; Economies of scale; Brand image; Prepaid and post paid market; Niche marketing; Market differentiation and segmentation; Cross-selling; Convergence; Mobile virtual network enabler
View full details