Scenario Planning - The Case Centre

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Technical note

Reference no. UVA-BP-0501

Subject category: Strategy and General Management

Authors: Jeanne M Liedtka (Darden School of Business, University of Virginia); Vikas Chawla (Darden School of Business, University of Virginia); James Wininger (Darden School of Business, University of Virginia); Carl Garrett (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Published in: 2007

Length: 9 pages

Data source: Field research

Topics: Scenario planning; Strategy under uncertainty

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Abstract

This technical note reviews the purposes, methods, and uses of scenario planning for strategic decision making under uncertainty.

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Abstract

This technical note reviews the purposes, methods, and uses of scenario planning for strategic decision making under uncertainty.

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