Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 21 pages
Data source: Field research
Topics:
Thailand; Russia; Latvia; Chinese management; New markets; Trading; Letter of credit; Contract/trust
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Abstract
In 1993 Thailand''s Champaca, a major Asian trading company, was attracted to the newly opened Russian market. A promising deal to supply canned fruits (pineapple) produced by a local Thai company, Pinco, was waked out. A series of mistakes and unforeseen circumstances caused the deal to collapse with serious losses for Champaca. Pinco as a consequence. The case is appropriate for student courses covering International Business, focusing on payment terms, intermediaries, documentation and risk management. It could also be used for general management programs focusing on Asian Management styles, entrepreneurship and the threats and opportunities of doing business in transitional economies.
Location:
Industry:
Size:
USD120,000 turnover
Other setting(s):
1994-1995
About
Abstract
In 1993 Thailand''s Champaca, a major Asian trading company, was attracted to the newly opened Russian market. A promising deal to supply canned fruits (pineapple) produced by a local Thai company, Pinco, was waked out. A series of mistakes and unforeseen circumstances caused the deal to collapse with serious losses for Champaca. Pinco as a consequence. The case is appropriate for student courses covering International Business, focusing on payment terms, intermediaries, documentation and risk management. It could also be used for general management programs focusing on Asian Management styles, entrepreneurship and the threats and opportunities of doing business in transitional economies.
Settings
Location:
Industry:
Size:
USD120,000 turnover
Other setting(s):
1994-1995