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Case
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Reference no. UVA-C-2279
Published by: Darden Business Publishing
Originally published in: 2008
Version: 03.2010
Revision date: 12-Jul-2011
Length: 8 pages
Data source: Field research

Abstract

In a 1998 spin-off from Global Electric Corp, the Diversified Electronics Corporation had been given two families of products: The Air Control Group included a variety of devices to manage the composition of the air in controlled situations, and the Health Care Group included pace makers and hearing aids. Subsequent to the spin-off, management decided to push beyond these initial products so that the company now had its own version of a GPS system and had other consumer-oriented products in the pipeline.
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Abstract

In a 1998 spin-off from Global Electric Corp, the Diversified Electronics Corporation had been given two families of products: The Air Control Group included a variety of devices to manage the composition of the air in controlled situations, and the Health Care Group included pace makers and hearing aids. Subsequent to the spin-off, management decided to push beyond these initial products so that the company now had its own version of a GPS system and had other consumer-oriented products in the pipeline.

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